errors as business school for entrepreneurs 
errors as business school. Seven emprendores have explained what were the failures time to start their business on the table for discussion
Business, Crisis, and Corporate Social Responsibility. Marisol Deluna, fashion entrepreneur and designer, said his biggest mistake was "not realize before what one does well or not, is crucial when starting a business. To which is attached to surround himself with the knowledge necessary people move forward. "
José Antonio Fernández
, Young Entrepreneur of the Year award, he added that" errors is when more is learned. We were not a factor to consider when to expand and change of situation was about to make us fail in our plans for internationalization. It is necessary to further analysis when starting a business. Another mistake was not being more ambitious in changing the world, which ultimately is the goal of every entrepreneur "
Rodrigo Aguirre de Cárcer of
SocialBid , said his mistake was" not to notice before how important it is to be free to break the rules game, which allows it to be an entrepreneur ".
Thus Javier Lopez, president of Credit Services
, said that" success is to be free ", but more than an error which he would have liked it when he took his first steps was that he had been "taught to fish, not give me fish. The cane can be a bit more expensive but the English did not want to give fish but teach them to fish ".
Manuel Rodriguez, director of
Rodriguez Guitars, acknowledged he made a mistake of inexperience in its infancy." There beware of overconfidence, we must be cautious, you can not have confidence worldwide, "he said.
Meanwhile
Lotfi Al Ghandauri, director of
Creativity Society, said a fairly common failure is" not to follow our intuition, to accommodate or do not choose the path we follow. It is a mistake to think that I can do it alone. To do an act of humility and co-create with more people. "
Ricardo Bellino, president of
God & Bell also said that" the tendency to seek comfort is the kiss of death, but my biggest mistake is not give importance to the look details.
regard to the crisis, the speaker put on the table several ways to achieve their resolution.
"if we want to innovate and change the production model is necessary investments and the development of broadband and, above all, the ability to generate and transmit knowledge, "said Jose Antonio Fernandez. Ricardo Bellino said the disease and its cure:" The biggest lie the world we can not do something because we have no studies or no money. We must break the inertia of the theories and begin to take ", while Lotfi Al Ghandauri recalled a phrase from Einstein:" In times of crisis only the imagination is better than knowledge. "
For Social Responsibility (CSR ), Rodrigo Aguirre de Cárcer warned that "now they are cutting budgets marketing and dedicated to the RSC, that in a fragile state. Companies still do not know exactly what the objectives of CSR. You need greater understanding between NGOs and businesses. "
Al Ghandauri traced an pervicencia possible solution for the RSC: turn it into a business." To help people as a business, CSR is the first to fall with crisis. We must create a new market: social assistance. There are 4,000 million people with some purchasing power that can be converted into a market. It can make doing good business. Procter & Gamble sends his MBA-entry workers in the slums to see how to create market to know how they can make life more dignified and, in turn, open new markets. "
