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The best ambassadors of Spain are the athletes, and this is a brand and a force for change

In sport to 100 meters is a distance race. It is a way of living and relating to oneself and others marked by values \u200b\u200bthat pervade society if they can promote change. Proper management of this transformational capability to obtain maximum social and economic returns focused the final table of the Campus 2009. Speakers

the likes of Maria Calvo (Ashoka), Emilio Butragueño , the English Olympic Committee Chairman Alejandro Blanco , the coach of the English synchronized swimming team, Anne Tarrés or gymnast Almudena Cid explained today that:

I. - English athletes are the best ambassadors of our country today which one party transfers for social cohesion and self-esteem and provides other value to the brand Spain, something that companies, institutions and English projects benefit.

• (In this sense, have cited the examples of Rafael Nadal, the phenomenon around "The Red" in the Euro or the role of the synchronized swimming team in a spot traditionally focused on "celebrities")

II .- macroevents The importance of sport off the court.

• The 1992 Barcelona Olympics was a qualitative leap. The English went from being spectators to run into the street. Spain Pasis became an athlete. The government reacted by increasing the sports facilities in every town or city exponentially (in addition to this social change, perhaps less known, noted the obvious radical transformation of the city of Barcelona)

• World Cup Brazil and Olympic venue: Brazil is now a locomotive. In recent months he has been a strong brand become a magnet for investment in crisis.

• Madrid's bid (to be "nominated" also carries rewards) Madrid has monetized its Olympic bid despite not making the games. The competition has put Madrid in the world for months creating a global brand benefit

III-Athlete engine of change

• Almudena Cid is very proud to have participated in 4 Olympic Games the last at age 28, and the significance of his case. has shown that gymnastics can also have the name of women and girls not only made and media transcendence beyond the results. Olympic gold medalist is not but all know and admire and have a strong role of the media.
  

• Ana Tarrés praises the change in perception that has managed to Cid and explains that his pupils in the English selection sincronozada swimming were also the protagonists of change. on the one hand has spread a sport "minority and female as well (both features that in most cases you condemned to invisibility) and other high impact achieved a spot traditionally" elite "of Freixenet in the middle class is easier to identify with this group of women athletes, people house with celebrities. "

IV as a school sport and life" settings window "to impact on GDP, high visibility and plenty of responsibility

• Butragueño: highlighted the social value of sport and its economic effect (obvious in the field of professional football but also occurs in less spectacular levels, according to the exfutbolista). He listed some of the values \u200b\u200bof life as proper management of the successes and failures, teamwork, self-discipline, obedience to the coach, healthy habits, the continuous improvement etc ...

• Regarding the visibility of sport, said Butragueño of the 20 most watched programs last year on English television sports and 14 were the 3 most popular shows in television history of our party have been football.

• María Calvo (Ashoka) noted that precisely the high visibility of the sport should serve more to promote social change , something I know much of their work in Asoka "sport manages large-scale changes. In Islamic countries such as Nike have a project to empower women Through sport "

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errors as business school for entrepreneurs

errors as business school. Seven emprendores have explained what were the failures time to start their business on the table for discussion Business, Crisis, and Corporate Social Responsibility.

Marisol Deluna, fashion entrepreneur and designer, said his biggest mistake was "not realize before what one does well or not, is crucial when starting a business. To which is attached to surround himself with the knowledge necessary people move forward. "

José Antonio Fernández , Young Entrepreneur of the Year award, he added that" errors is when more is learned. We were not a factor to consider when to expand and change of situation was about to make us fail in our plans for internationalization. It is necessary to further analysis when starting a business. Another mistake was not being more ambitious in changing the world, which ultimately is the goal of every entrepreneur "

Rodrigo Aguirre de Cárcer of SocialBid , said his mistake was" not to notice before how important it is to be free to break the rules game, which allows it to be an entrepreneur ".

Thus Javier Lopez, president of Credit Services , said that" success is to be free ", but more than an error which he would have liked it when he took his first steps was that he had been "taught to fish, not give me fish. The cane can be a bit more expensive but the English did not want to give fish but teach them to fish ".

Manuel Rodriguez, director of Rodriguez Guitars, acknowledged he made a mistake of inexperience in its infancy." There beware of overconfidence, we must be cautious, you can not have confidence worldwide, "he said.
Meanwhile
Lotfi Al Ghandauri, director of Creativity Society, said a fairly common failure is" not to follow our intuition, to accommodate or do not choose the path we follow. It is a mistake to think that I can do it alone. To do an act of humility and co-create with more people. "

Ricardo Bellino, president of God & Bell also said that" the tendency to seek comfort is the kiss of death, but my biggest mistake is not give importance to the look details.
regard to the crisis, the speaker put on the table several ways to achieve their resolution.
"if we want to innovate and change the production model is necessary investments and the development of broadband and, above all, the ability to generate and transmit knowledge, "said Jose Antonio Fernandez. Ricardo Bellino said the disease and its cure:" The biggest lie the world we can not do something because we have no studies or no money. We must break the inertia of the theories and begin to take ", while Lotfi Al Ghandauri recalled a phrase from Einstein:" In times of crisis only the imagination is better than knowledge. "

For Social Responsibility (CSR ), Rodrigo Aguirre de Cárcer warned that "now they are cutting budgets marketing and dedicated to the RSC, that in a fragile state. Companies still do not know exactly what the objectives of CSR. You need greater understanding between NGOs and businesses. "

Al Ghandauri traced an pervicencia possible solution for the RSC: turn it into a business." To help people as a business, CSR is the first to fall with crisis. We must create a new market: social assistance. There are 4,000 million people with some purchasing power that can be converted into a market. It can make doing good business. Procter & Gamble sends his MBA-entry workers in the slums to see how to create market to know how they can make life more dignified and, in turn, open new markets. "

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If governments rescue dinosaurs

World Economy: Challenges and risks, final debate Wednesday.

Experts back to work long-term economic recovery engine.

reject the direct government interventions in the economy because perpetuate dinosaurs, clog the exit of new businesses and choke to taxpayers.

I

.- The appropriate tension between tactics and strategy are basic for part, out of the crisis (short) and the other not to lose the ability to recover (long).

• Vice President Juan Francisco Corona Family Business Institute: The company is family property and therefore all its strategic planning horizon is long term while at the same time maintain adequate risk management they assume. These two features have worked well in the current crisis.

II .- Democracy is a problem. The best rulers act to four years away.

• In Spain as president of MRV Francisco Martín Frías , "do thinking about the next day's headline"

• Finn Kydland (Economics Nobel 2004) : Countries like Argentina suffer temporal inconsistency process, with continuous changes without a clear destination

III: - The government bailouts for banks and certain large companies ("strategic?) can have a value in the short term but is harmful to medium and long.

• Robert Aumann (Nobel Prize for Economics 2005) think the rescue: transmits a very harmful message to ejejutivos : manage their risks without fear. If it goes well paid dividends. If the state goes wrong they will be showered. The risk is good, makes the economy go round, but proper management is necessary.

• Finn Kydland: incentives to a bank that was facing bankruptcy have been very negatvos

• Francisco Blanco (Universidad Rey Juan Carlos) The economy will not recover if governments "Rescue" companies that are actually dinosaurs deserving of a dignified death
  

• Finn Kydland: the long term, slow government stimulus renewal inefficient firms. And "Who will pay the government debt generated by the rescue?

• Robert Aumann: The Government should assist people with training and assistance but not to intervene in the economy
  

• Robert Aumann : The salary of executives should not be fixed by the Government, another thing is to be removed stock options

Entrepreneurs: A question of self-esteem, risk management and support

Francisco Blanco (Universidad Rey Juan Carlos) should be encouraged entrepreneurship culture from the whole society, including the University. The entrepreneur may feel after failing Quixote is mocked, but a social value to create wealth, jobs and knowledge. is time to create companies, but if the state aid keeps old dinosaurs, it is impossible to undertake .

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harm the economy to immigration Schizophrenia: Poor countries subsidize the rich manpower that they do not recognize


Immigration is as old as inevitable and positive. Despite the lessons of history, governments remain committed to ban it in place to manage it. At the same time the economy needs immigrants to grow and even just survive. A "schizophrenia" reviewed today in the Campus of Excellence 2009, which also warned of the talent drain in developing countries.





Schizophrenia 1 .- Europe has starred in two major migrations in history and now sleeps and improvises on immigration laws and inconsistent policies

Manuel Carballo (Executive Director of the International Centre for Migration and Health) believes we live in today an extraordinary xenophobia, and that (for example) the Swiss referendum on banning minarets, rather than an anti-Islamic desmostración test is fear of immigration. " We are playing with this fear by political populism and unethical journalism focused on a poorly informed public."

• (In this critique of the media would join him later Gonzalo Castillejo, Editor of "Yes we can (free and aimed at immigrants) who claimed the spotlight the immigrant as an information source and as public information. and criticized press coverage of immigration, "which only appears in the headlines for the arrival of boats or conflicts of the bands")

Carballo recalled that the most important immigration history has been that of Europeans (75 million) to America, Australia and Africa. The second was that of the English, Portuguese and Greeks to the northern countries of the continent. "Both migration saved Europe Troubleshooting hunger, poverty, and demographic imbalances. Today the challenge is the same with Europe receiving.

Yet European countries "I was caught sleeping. fail to see immigration as positive when 13 European countries have received in recent years from 12 to 13 billion euros from immigration. The Immigrants also send 386 billion to their countries . home. It is a phenomenon, an essential factor for the development of countries of origin of immigrants, but also those who receive them. In Europe the fertility decline is such that if we can not let us keep bringing immigrants to be a social welfare system without funds. That's what you need to explain more and better to the public. N or is wanting or not wanting immigrants. is that we need, and more than ever. "

believes that" if Europe is so powerfully reacts negatively to immigration as small as it is known today, when climate change displace 200 million people of Asian and African countries did not happen "

Schizophrenia 2 .- Emigration for political reasons is protected. Doing it for economic reasons, to live better, not

Juan Manuel Suarez del Toro, president of the English Red Cross, has given some hints about the reality of the immigrant population in Spain. "Immigration is not a new phenomenon and is in history to stay. 8 out of 10 African migrants do so within the continent, despite what people might think. And immigration is full of human suffering. The emigrant is not forever, at least not think so. While the political emigrant welcomes you to protect their human rights, economic (which migrate to a better life) is punished and expelled. And look at the talent drain and suffering people sending countries.

is not taking into account that migration is a social phenomenon in greater depth. That will force a reorganization of the global mapping of the human population will result in a society multiénica to be put into concepts solfa as a nation, or citizenship, forced to seer rethought. In addition, any migratory movement has an origin, something I always forget when we approach from the perspective of the north. Those who come illegally have no rights and that must be corrected now. Recipient countries have a responsibility in terms of meeting and respect for multiculturalism. Governments (senders and receivers) must protect and ensure the rights of its citizens, both those who go in search of a better life as those who come chasing after. "



Schizophrenia 3 .- Policies international migration was made without consulting the experts of the countries of origin. Working on something that is ignored.

Ndioro Ndiaye-Ex - Minister of Social Affairs and Senior Advisor Senegal ICMHD "Immigration should not avoid it but manage it. Must think on the trip: and this involves the country of origin, the person who migrates and country when it arrives. This whole process is to manage it properly. And it is doing. "

To Ndiaye is a big problem of inconsistency

• Interministerial Inconsistency: The countries have a high internal contradiction in the policies and rules of the various ministries responsible for issues relating to migration. Not only lack of coordinated policies, but that some even contradict the other sde. It's chaos that affects host countries and home to

• Inconsistency between the policies of one country to another. is impossible to manage population movements, the trip was talking about earlier, if the policies of the country of origin and destination are inconsistent

• Inconguencia in making decisions without expert information: No African experts centers of decision-making on migration, cross-cutting element of international decisions on Health, Education or development. Claimed presence AFRICAN CONSULTANTS IN THE DESIGN OF THESE POLICIES INTERNATIONAL

Jose Maria Perez (Peridis) bullet did not speak today, but key to his view would assist in the proper management of migration.

• one hand the reduction of tariffs and measures to facilitate the arrival and movement of products made in developing countries , on the other the momentum of development in countries of origin through their entrepreneurs themselves (not imported from Europe). This is not to transplant the Western model as these countries which encourage and implus but it's emprendeores of constuiyan origen.quienes countries in achieving sustainable development. Finally, he cited the need for collaboration between countries of origin and destination especialmene in the case of second generation immigrants "youngsters who are not from nowhere and have no roots. The host country must provide new roots without losing the original. The integration of these young people spend it for mixed formulations of the countries of origin and destination "

Schizophrenia 4 .- The Law: While the EU documents the need for immigrants to survive, the member countries shielding

Margarita Ramos Labour law professor College of Laguna considered it absurd that capital can move freely on the planet with nothing more cost-effective manner, without a corresponding liberalization of movement of people. In short, the corporation can invest where it is most profitable, but the worker can not go to work anywhere. This means that immigration is set to a negative bridge looks when the crisis in a lack of local employment.

Furthermore in Europe said there is a real schizophrenia ejurídica on the treatment of immigration. While the EU keeps saying through immigration documents is essential for sustaining Europe ( need 50 million migrant workers for continued imposition of the welfare state and the population pyramid) each country develop very restrictive policies immigration. " In European countries is very difficult to get the status of" regular "and very easy to lose it."


On the other hand Europe is actively attracting highly skilled migrants in the universities in their countries. Say their countries invest in training these people and pays and pays for Europe such training. countries of origin of the immigrant population is in a strong position to use in their negotiations with developed countries Europe needs (it is responsible or not) qualified immigrant labor and immigrant labor unskilled "temporary" circulate.

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Pessimism by the advance of populism and the role of banks in the global crisis

The toxic effect of financial practices of banks in the world economy and the emergence of dangerous populism in Latin America were among the topics discussed Michel Rocard, former Prime Minister France, John Bruton, former Prime Minister of Ireland Rosalia Arteaga, Ecuador's former president and Adam Martin, former president of the Canary Islands on the table for discussion The persectivas world situation from the political, economic and social , moderated by journalist Antonio Pérez Henares, the Business Journal.

rondo pessimism in this panel discussion. "We live in a period of a plot to make us believe that the crisis is over, supported by the bankers, the press has had enough of bad news and the presidents of the governments," said Rocard. For the former French minister "is impossible to stop the growing unemployment with growth of 0.6% of the global economy. "

Rocard source for the economic problem is" in the theory of monetarism of Milton Friedman. We were told that the market regulates itself and has led to disaster. "

The toxic role of banks appeared several times in the debate. Rocard noted that was used taxpayer money to save the banking globaliza in Europe his 36% of U.S. GDP and by 80%. The banks have responded, if we save the taxpayers to change, we will do the same. Where are the reforms of the financial system? There is not the will, no have touched the financial products that caused the bubble. "

This sense is the minister of Ireland noted as a solution to prevent further financial crises, "the total ban on banks that receive deposits can speculate and financial markets. It was this that led us to the crisis and should be considered a crime , the regulation is not enough. "

Adam Martin, former president of the Canary Islands, adding that "if the market has failed is because it is not regulated conditions. You have to add ethics and values \u200b\u200bto the market policy." Rocard

pronunciamineto attacked some business employers to lower wages in times of crisis. "The purchasing power of employees is vital for economic recovery. We must support the claim of the unions to maintain or raise wages, "he said.


There was also a geopolitical analysis of the most contentious. Bruton recalled that the" Palestinian state is the core of much of the problems in the modern world. Until this issue is not resolved the problem will remain between the West and Islamic countries. "

new, less favorable winds arrive for Latin America, as Rosalia Arteaga." The emergence of populist politicians undemocratic regimes in countries where it begins to accumulate too role in state hands, are almost plesbicitarias dictatorships, "he added. The former president of Ecuador made a call to the dangers posed by the emergence of conflicts that seemed discarded and now again for economic reasons." Despite the crisis is buying weapons ever in Latin America. It is a worrying situation, "he said.

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The Nobel is clear: anti-CO2, nuclear power

nuclear energy has emerged as one of the best solutions to the energy problem and the challenge of climate change on the table for discussion Energy sustainability: renewable, biological nuclear, fossil. What and why? with the participation of Nobel prizes Jerome Friedman, David Gross and Sheldon Glashow in addition to José Manuel Páez, a professor at the Polytechnic University of Madrid, and Emilio Mínguez, Professor of Nuclear Engineering and Vice Rector of the Polytechnic University of Madrid .

Sheldon Glashow Nobel said that the solution for the United States would build three nuclear power stations per year over the next 30 years. "We must change the mechanism of producing electricity and away from fossil fuels by nuclear energy," he added. While the other speakers so far not adopted a clear yes agreed that nuclear power was essential to maintain current consumption levels and able to deal with CO2 emissions.

Despite this support, the Nobel Jerome Friedman explained that "institutional arrangements were needed at the international level" to promote nuclear energy giving priority to countries that have signed the protocols of non-proliferation of nuclear weapons.

Regarding the controversial waste Emilio Mínguez said that "the maintenance of nuclear waste accounts for between 10-13% of the electricity bill" while Glashow recalled that "nuclear waste are controlled while those produced by the coal plants no one cares about them and are very conaminantes.

also supported the development of nuclear energy but insisted José Manuel Páez smart to invest in electricity transmission networks and
solar energy, as well as enhance energy microgeneration
, which would reduce "by 50% of consumption in the tertiary sector" and "lower costs and power distribution would be on site.

For his part, David Gr oss added that if you get" wind power is spread throughout the world and that 10% of each country is solvent with this energy would be saved millions and millions of tons of CO2. Spain is an example in this regard. "

The moderator has been Bulchand Jaques, a professor in the Department of Economics and Management, University of Las Palmas.

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Dan Miller: "If you want a quiet life just think this "

Dan Millman, the author of Peaceful Warrior, was giving a lecture at the Campus of Excellence 2009. These are some of their ideas:

- No ordinary moments, that's the challenge, all are extraordinary.

- If you want a quiet life think only in the present.

- If you define the path as a success if each step is a success, enjoy the journey, of life.

- Some kind of adversity that helps you see yourself useful.

- all have access to the truth, we do in our own home.

- Life is a book written by God, let him write it, but add your part. Be nice.

- The example set by leaders is not as important, the only thing.

- If the world were filled with realistic only the world would be pragmatic but Machiavellian.

- If the world was just full of idealistic utopia we would live in a continuing failure.

- voluntary Adversity (spouse, child, sports ...) help us to improve.

- We can talk about saving the world but what are your relations with the world. Do not forget the importance of kindness.

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Diesenhoffer:" We are light years away from being Frankenstein, but creating life from inert matter must begin to discuss it "

(Image: www.ferminius.es)

The challenge of biotechnology, including scientific and / or technology, is d Esterre fear generates social, fed by the media. So at least consider the Nobel Prize Diesenhoffer Johan; former Health Minister Bernat Soria ; Josep Castells, Luis Antonio González (Universidad de La Laguna) and L uis Pons Puiggros - (Polytechnic University of Catalonia), which, moderated by Professor of Science Journalism at the University Carlos III Carlos Elias opened the second day today on the campus of Excellence 2009 .

Biotechnology uses living matter, research (and adjust if necessary) to generate products Biotechnology: from clean fuels to tougher food, cheap and nutritious, and new medicines and medical treatments .


Diesenhoffer To Johan the last century focused on the deconstruction of the life to analyze and learn more about it. The century is the era of construction, the testing we've profudizado knowledge of life, and "most shows that we can understand a living organism is to be able to build one. That is the goal of today's biotechnology. "


The Nobel believes, in the case of biotech foods, do not be afraid because man since the dawn of agriculture, has engineered crop varieties choosing, giving more or less water or fertilizers etc. "GM is just a shortcut compared to traditional methods." For this scientist to famine and mitigated the possibility of resistant crops, cheaper and more nutritious, the debate becomes meaningless.

"We are light years away from the image of Frankenstein but creating life from inert matter must begin to discuss it", added Diesenhoffer. This debate should analyze what the outcome "and where we stand." is something which, in its view, should already be on the table, and time is necessary for society to be formed on the subject. (This is where notes the importance of the media no longer offer an image "in most cases negative" about the science.) In addition to the ethical and scientific debate the formation society and the need for national policy or constructive information, the expert considers vital to regulate the activity companies and monitored to "ensure the rights and quality of life for all and not just its shareholders. "


Biotechnology has been a quantum leap in a short time. "When we started the adventure of the human genome was a huge undertaking. Today we can think of knowing the genomes of individuals routinely. Your doctor can tell how each patient will react according to which medication. This is made possible by biotechnology. I optimistic: I have much more hope that fear, "he said.



Josep Castells established two types of challenges for biotechnology: the scientists on the one hand and the applicability of the findings in the form of useful products other." Wanted massive applicability on different areas to achieve sustainable production in all sectors without compromising on product quality.

Castells and Bernat Soria have opted for regulation and ethics, but not by fear. In this sense, the former health minister Bernat Soria says that the reluctance to biohazardous advances are nothing more than the ancestral fear of technology, any progress. "When technology is not bad nor good. What is its use, misuse or abuse. A life-saving scalpel the surgeon's hands and into the hands of the murderer removes ." The media and advertising (Bernat Soria also disapproves of the information policy in this area) "speak of nature as something positive and of the technological and negative. HOWEVER natural foods may have toxins to which we have no antidote. A regulated technology secular ethics and everyone helps everyone live better. can afford to cure or alleviate hunger in the world. There are thousands of diseases that no biomedical treatment and can help us (and also more expensive) for many patients may be your only chance, I do not reject it or to be prohibited Serles.
Puiggros
Luis Pons (Universidad Politecnica Catalunya) opted for progress and integration of disciplines as the key to the future. A chemical gets great advances in medicine and a doctor of chemistry. Technological advances in one area affect others. It is necessary that all countries have access to such developments. On the other hand, Pons called for "transparency" to companies in the sector biotechnology and agreed on the need to improve citizen awareness on these issues "because fear can not make us lose hope a better life for thousands and millions of people. "


Luis Antonio González (Universidad de La Laguna), specializes in the application of biotechnology to agriculture, incision in the latter." Soon we able to design power plants for safe, strong, resistant to pests and plantable bordering deserts. The problem for marketing in the European case is a very strict rules. The challenge is to convince the safety of these foods, which can be great allies in the fight against famine (it is investigating a cereal that incorporates proteins, advanced, which needs little water and is highly resistant to extreme weather conditions).

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Cocaine Addiction: From the disappointment of the vaccine to treatment with mucolytics

Mucolytics have been discovered as a suitable drug to combat cocaine addiction. In the U.S., are developing a line of research with mucolytics and animals addicted to cocaine self-administration of blocking drugs and reverse the plastic changes in neurons, explained Rosario Moratalla, researcher at the CSIC.

is hope for these patients after the disappointing results of the vaccine against cocaine addiction which they are working Researchers at Yale University.

The vaccine worked well in animals but when the researchers did tests on people only worked in 40% of cases, in which the vaccine produces a molecule capable of kidnap to cocaine and prevent access to the central nervous system. Despite the poor results is a good way to further investigation, according Moratalla.

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Young researchers share table, tablecloth and opinions with Nobel Prizes

Click here to view the video on RTVE.es

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Richard Roberts: "Drug companies are more interested in Viagra in vaccines" There is no


Is it ethical for the role they are playing the big pharmaceutical companies in medical research? According to Nobel Laureate Richard Roberts, no. "This is a wakeup call. A pharmaceutical companies are not interested in vaccines because they work. They are dedicated to drugs such as Viagra. But vaccines work and no need to take it over and over again , so that companies are not interested. Of course, vaccines have risks but they are the best medications. surveyors should not Hollywood stars who say that vaccines are dangerous. The same happens with antibiotics. Pharmaceutical companies have neglected the production of antibiotics because they cure and therefore only seek drugs for chronic diseases, to keep the market ", criticized the award-winning discoverer of introns.

Roberts's diatribe against medical companies was a response to the role of vaccines in the epidemiological crisis of influenza A, which was discussed at the Bureau Developments in global health: From flu to the human genome which also Nobel prizes participated Werner Arber and Hamilton Smith, along with Clyde Hutchinson, distinguished researcher of the Venter Institute, Javier Toledo, the Public Health Department of Aragon, Begoña Alonso, of the Department of Saude-Galicia, Horacio Rubio, the UNAM of Mexico, and Albert Jovell, social entrepreneur Laporte Foundation.

The solution to health problems through customization treatments is a perspective not too distant in time. Nobel laureate Hamilton Smith said said that "in 10 years will be possible to sequence the DNA of every child born, enabling us to obtain genetic medical treatment. The main obstacle is that we have sequenced the genes of millions of children to know what the Each person's response to the individualized treatment. We have to collect thousands of gene sequences of human being, put them into a processor and its correlation. So we can predict that certain genes may be susceptible to be treated medically in a way to a disease, although get here we will take decades. "

But genetic research will not only be applied to medicine. Nobel laureate Werner Arber said that "with the genetic information we can modify a couple of dozen of agricultural products so that these plants will become more rich in the ingredients we need. In decades to build plants we used in our food, not rot and may be used in arid soils or wetlands. " In this sense, Clyde Hutchinson gave the example of research being carried out with rice Golden type, whose amino acid rebalancing can save lives in people suffering from malnutrition. Toledo recalled

there are other emfermedades where economic interests are intertwined and hard to find a solution: "In Spain every day 150 people die from the consumption of snuff, six people per hour, one every 10 minutes. It is a preventable disease, but has many tabaquimso economic connotations, is an epidemic created by man against man himself. "

Regarding the crisis of Influenza A Roberts reported that the media "have acted out of control. They have released many unverified information" and that politicians "got the disease on the agenda because they thought it was a good theme and collaborated offering a very bad information. " Finally, the Nobel prize also criticized professionals "who have used a Sisema larvae to investigate the vaccine, so do not come in time."

to epidemics of this kind, Begoña Alonso highlighted the role of social networks. "We need to find allies outside actors to launch messages reach the population and measure the extent of such messages. There is some distance between government and people as we try to adapt our language. Seldom evaluates the impact and whether campaign comprised of the population. "

Toledo added that, despite some flaws, global action in the treatment of influenza A had been exemplary, but "we've forgotten give the same global response to the Millennium Development Goals. "

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minute to lose: Hunger kills in a newspaper publishes

Excellence 09 Campus started this morning with a whip to the consciences and call to action. We have talked about economics, but also for humanizing education, civil society, corporate responsibility, public policy, power-sharing and compromise. In summary, we have heard that the economic crisis is not only and is not insoluble. Neither the causes nor its consequences are reduced to financial support. There solutions but not a minute to lose in applying. Hunger kills the planet will die today and tomorrow, to continue.

7 Ideas (Sheet of officers here [+])

• The causes of unethical Crisis and its consequences threaten human rights

• His solution is by: Corporate Responsibility (greed as the only value must be banished from the business world) + quality public policies (which protect the weak, give voice to people and oversee the powerful. To protect the planet by ensuring their survival through Education and protect future generations) + Active civil society (have we thrown in the towel as citizens? Is necessary to regain hope as an engine of social action) and be protagonists of our own development + extermination of corruption .

• Savage capitalism is bad economics : destroys far more wealth than it generates, open the floodgates to inequalities and thus triggered the conflict in the world to a degree incompatible with their survival.

• The economic value of hope: Microcredit new hopes for old problemas.La civil society needs hope for why thrown in the towel?: overwhelmed by everyday problems in a system where few decisions that affect many ...

• economy continue focusing prisms nineteenth century. A we turned the management economics of scarcity. Now we have failed in managing wealth. There technological and productive capacity to feed double the current population of the planet ... and are dying 1,200 million people a year by not eating.

• States have reacted and helped shore up the financial system "for when identical aid frenzy of hunger and reat other global issues?

• need start building the future: that governments and leaders to overturn YA Caring for the planet and feed and educate generations should be affirmed.

Moderator: Luis Amiguet-journalist from La Vanguardia


Garrigues: Effective Global Institutions / Ending corruption / An ethical market but also effectively maintained solidarity


Antonio Garrigues opened fire, for whom history is nothing to the overcoming of the crisis. The difference that makes the current global nature. "We need as capable and effective global institutions," he argued. Commitment to start thinking about a global law for all compatible passing through the five major legal systems (Anglo-European Marxist law, Islamic and Indian) "we believe we can and will be a good way forward in solving ". Garrigues

To the devil is not a market economy. Convinced that market systems are bad and good market systems, believes that without solidarity no future but also non-market economy, "but liberalism must be connected to ethics." It is therefore necessary to think otherwise. Garrigues commitment to more effectively manage Solidarity, which in his opinion is getting the microcredit model.

leukemia The great economic, believes, is corruption. "always affects the poor more than the rich. The rich sail well in a climate of corruption. Corruption is not attacking and is still growing in developed countries and emerging economies. Ending it would indeed be a genuine form of address economic problems. "



President Sam Daley-Harris Microcredit Summit: The return of hope and leadership citizenship Daley has

that violence after Kenya's electoral processes in many ways destroyed the country's social fabric . Protagonizadaspor street violence "bands" or more or less organized groups that were precisely those who came to give them money and ask them to cooperate in the reconstruction of the destroyed. Some of these leaders worked together and managed to recover a lost hope. That hope did they assess the construction over at the destruction. Implication participation, commitment, redemption and rediscovery of the value of hope., were the terms used by the resident of Summit Microcredits. Microcredit rely heavily on that: trying to find a new hope to old and almost endemic problems.

"" leadership problem? Not so: the problem of citizenship "Consider that there is a crisis of identity for citizens. WE AS CITIZENS thrown in the towel ..

Kliksberg - Advisor to the UN crisis as an attack on human rights.

"We ability to feed nearly twice pleneta human beings and yet still die every year from 1200 million people lack access to food. As long as this campus, there will be 35,000 children died of hunger. The crisis is not free "

adviser to the UN the key causes of the crisis are three and three are ethical, not financial:

1 .- The United States abandoned the protection of collective interest in basic questions: checked out the nature and failed to regulate market.

2 .- The presidents of large financial institutions disregarded the most basic human values. This is what Obama called the unbridled greed Financial markets

3 .- The market fundamentalism: ethics has no place in the economy.


Opting for a model to reconcile ethics with economics. lL public policy must protect the public interest. The corporate culture has to rethink. "We could produce food for 20 thousand miles of the more than 1,200 people die of hunger peak. You can not act back to humanity."

HUNGER KILLS MORE IS NOT AN ISSUE When Alan Greenspan was asked why he opposed at the time the regulation of subprime mortgages and derivatives, (two of the causes of the explosion bubble) has the adviser of UN Greenspan replied "I'm in a stupor. We thought it was autorregularían Financera institutions to respond to its shareholders."

Savage capitalism is bad economy is producing an unprecedented wealth destruction. "Greed and Inequality generates. We must counter with a higher social LIABLE private enterprise, the extermination of corruption, greater involvement of civil society and a high quality public policy to protect the general welfare. "NO ONE MINUTE TO LOSE THE HUNGER KILLS" he said.

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your conversations with a Nobel prize

Would you like to discuss with a Nobel and pick up your prints the newspaper? The Campus of Excellence 2009 and Business Group give you that opportunity.

If you're a college student present your card and you can access the Campus gratias where 19 Nobel laureates, former heads of state, recognized researchers, executives and experts will discuss the economic crisis and social and scientific progress. The Business Group gives you a scholarship the cost of the campus.

What you have to do? Instead just send, within 15 days, an article, in a report, DIN-A4 size, with your e-mail data and mobile phone, about what you learned in your participation on campus. Group A jury of business and organization of the campus and select the best articles will be published in any media group.

Can you imagine what it can be to your resume to an article on a discussion with a Nobel prize where you also participate?

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Interview with director of Campus of Excellence 2009, José Ramón Calvo, TV3



The director of the Campus of Excellence 2009, José Ramón Calvo, is interviewed on topics of education and knowledge in the program Singulars TV3.

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Directions to Campus of Excellence 2009

Campus of Excellence 2009 held at the Teatro Quinto , which is on Calle Sepulveda 3-5, 28011 Madrid.

Transport :

- Bus line 138 : Plaza of Spain - C / Sepulveda

- Metro Line 6: Nearest stop Alto de Extremadura. Subway Map (PDF)

- By car: Take the M-30 South. Take the exit to the Holy Shrine. Turn right on Paseo de la Ermita del Santo. Turn left on Sepulveda Street. Parking for 200 cars (fee) and nearby shopping center (1000 seats).

Distances:

- The Madrid-Barajas Airport 23 kilometers

- To the Atocha station (AVE) 5 miles

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Energy sustainability, discussed

How to Put on the balance of energy needs and environmental responsibility? How long will we keep polluting the planet?'ll mean a change the Cophenague Summit ? Are we witnessing the chronicle of a failure foretold as Kyoto Protocol ?

These and many other questions will be answered at the debate table Energy sustainability: renewable, biological, nuclear, fossil. What and why? to be held on December 1 between 16.00 and 17.30 on the Campus of Excellence 2009. Modifications to development policies to achieve low carbon economies, the viability of the agreements international climate in seeking to reduce and stabilize emissions of greenhouse gases causing global warming, the pressure of the crisis to avoid the abandonment of the most polluting fuels or nuclear option will be the topics that will try to clear the select group of guests who discuss the world's energy future.

They include three Nobel laureates:

Jerome Friedman , American physicist Professor InstitutoTecnológico of Massachusetts, who received the Nobel Prize for Physics in 1990 along with H. Kendall to have discovered evidence of "quarks" (the internal structure of protons).

David Gross , r ecibió Nobel Prize for Physics in 2004 along with David Politzer and Frank Wilczek for their discovery of asymptotic freedom . Currently he heads the Chair of Theoretical Physics at the Kavli Institute for Theoretical Physics at the University Santa Barbara, California.

Sheldon Glashow fi American musician. Received Nobel Prize in Physics in 1979 shared with S. Weinberg and A. Salam, the conception of the electroweak theory. Professor Boston University and the University of Houston.

also participate in the table Abdullah Al Shameri, secretary general of the OPEC , Jose Manuel Paez, vice provost for International Relations the UPM , Carlos Cebrian-Business and President of the Commission on Tourism Fuerteventura Chamber of Commerce , Emilio Min Rodriguez, Vice Chancellor for Academic Management and staff of the Polytechnic University of Madrid, Antonio Luque, founder of Institute Energy Solar . The moderator will Manuel Toharia , director of Science Museum of Valencia .

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We are looking for ideas to solve three problems: violence against women, poverty and migration and access to health

The Campus of Excellence 2009 is not only an area of \u200b\u200breflection, is also the site ideal to get ideas to take action. In collaboration with Ashoka and initiative Changemakers , a community of action to find solutions will be defined in the Campus barriers and release these basic principles obstacles and achieve a path of ideas to solve three fundamental problems:

1. Violence against women

2. Poverty and migration

3. Access to health

After the definition of these global problems will launch a contest of ideas on the Internet for solution through Changemakers . The winner of the best idea in each area will receive a prize and the proposal will be implemented to resolve conflict situations raised by the experts of the Campus of Excellence.

We are all agents of change, say people involved in Ashoka Changemakers where it connects people to build alliances around the world, which revolutionizes the old ways of solving problems. You have to try things that have never been tested. With this premise, we will discuss these three problems in the Campus of Excellence. Maria Calvo , director of Ashoka Spain will participate in the conference of the Campus of Excellence and you can ask him directly about this initiative.

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Six Nobel Prizes in Chemistry in the Campus of Excellence 2009

Aaron Ciechanover medical doctor in 1981 by Technion (Israel Institute of Technology). Awarded the Nobel Prize in Chemistry in 2004 . He is a professor at the Department of Biochemistry and Director of the Institute for Medical Research at the Technion Rappaport family, Israel.

Avram Hershko Awarded the Nobel Prize in Chemistry in 2004 along with A. Ciechanover and Irwin Rose for their discovery of protein degradation via the ubiquitin. He is currently Professor in the Rappaport Family Institute at the Technion, Haifa, Israel.

Johann Deisenhofer: Nobel Prize in Chemistry (1988), with R. Huber and H. Michel . His research led him to discover the structure of the protein that acts as photochemical photosynthetic bacteria. He has been Professor of Biochemistry Medical Center Dallas, University of Texas.

Hartmut Michel, German biochemist. In 1988 he shared with his fellow R, Huber and J. Deisenhofer, Nobel Chemistry Prize for having deciphered the structure of a protein complex called photosynthetic reaction center, crucial in the process of photosynthesis of some bacteria.

Robert Huber : Specialist in determining three-dimensional structure of proteins. In 1988 he was awarded the Chemistry Nobel shared with J. Deisenhofer and H. Michel.

Sydney Altman (Montreal 1939) Nobel Prize in Chemistry along with Thomas R. truss in 1989 for his discovery of the catalytic properties of ribonucleic acid (RNA). Both demonstrated that RNA is the chemical support inheritance, and is involved in chemical reactions that made possible the emergence of life on earth.

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solutions to the crisis without losing sight of the human being

With the title Global Crisis: Economic, ethical, social, securities ... Are there any solutions? will start the first panel discussion d the Campus of Excellence 2009 . Participants at this table not only want to look for economic solutions from the point of view of large numbers, but to show as in any crisis that suffer most are the people and how they should find solutions without losing sight of the human profile.

With this vision will participate in the debate Antonio Garrigues , president of honor in Spain UNHCR (the High Commissioner for Refugees), which explain how the unprotected support a much forgotten in times of economic crisis. Proposing solutions through micro-credit will Sam Daley Harrys , president of Microcredit Summit , an organization which aims by 2015 to 175 million poor people have access to microcredit to start a new life . Ways to fight poverty from the perspective of responsibility for the impact on the environment is a recipe that will propose Balbir Mathur , president of Trees for Life .

The role of women before the crisis will come from Ana Lucina García Maldonado , president of American Federation of Women Lawyers, tools that Kliksberg , advisor to the UN and is co-author of People First with Amartya Sen, state the need to place the human being as the key in the development of economic and business activities. In addition also participate Miguel Angel Canizales, a former Minister of Education of Panama, Ana Maria Baiardi, Ambassador of Paraguay to the FAO and the Government of Italy, and Franklin Hoet Linares, a lawyer and writer.

journalist La Vanguardia Luis Amiguet, one of the vertices triangle of The Counter , will moderate the roundtable to be held between 10.30 and 12.00 Monday 30 November.